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Thursday, November 18, 2010

Microsoft paid for the development of many of the top Windows Phone 7 apps


Although it wasn’t quite the 2,000 apps they promised at launch, Microsoft still managed to launch Windows Phone 7 with a respectable app library of about 1,000 strong. Not shabby considering how late Microsoft was to the current smartphone race, but as it turns out, not all of those apps were programmed out of sheer dev enthusiasm: Microsoft wasn’t adverse to paying developers to deliver when they otherwise seemed reluctant.

The revelation comes from a source speaking to GigaOM, who says that when Microsoft prepared to launch Windows Phone 7, they formed two teams: one team meant to reach out to the top fifty app makers of the world and another team that was meant to try to encourage everyone else.

Surprise! Those top fifty app makers ended up getting paid by Microsoft to make Windows Phone 7 apps. Apparently, Microsoft was ready to offer them either revenue guarantees or even hire developers themselves to work with these companies to develop their apps for them? Amongst those developers number IMDb, Yelp, Twitter, Amazon and Facebook.

“It’s not that we’re funding a team of developers to build apps,” said GigaOm’s source, “It was that without the apps the phone is incomplete; consumers will be handicapped if they don’t have a good Foursquare or Twitter app.

He’s right, actually. Windows Phone 7 needed some app momentum for a successful launch. It looks like Microsoft’s team did their jobs pretty well, even if they had to grease the wheels a little bit.

32 comments:

Digger said...

i can't stand microsoft these days...

NameBrands said...

it will probably never catch up to the amount of apps for the iphone or blackberry

Regh said...

I consider this complete shit. Instead of giving to their gamers and followers, they do ridiculous stuff like this.

What do the people of Xbox Live get? Increased prices. Which is why I switched over to PS3.

I am with NameBrands on this one, They will never catch up.

SpringyB said...

App makers should get paid though. I don't see why they wouldn't be.

Witdarkstar said...

as long as they can produce quality apps it doesn't matter how many there are.

David Davidson said...

We'll see. Microsoft will do decently I think but it'll never be at the top.

Much Poopies! said...

this pretty much works for me.

smoochies n' poopies. :*

Home Alone Stoned said...

meh iphone will always have more

Amberclad said...

well yeah it's....microsoft :P what did we expect?

Suciô Sanchez said...

It's healthy that there's a 3rd choice.

Zoy said...

Sounds pretty desperate of Microsoft to pay people to make apps that they could have designed themselves.

textileengineer said...

Microsoft’s efforts are going to fail.

Apps Master said...

yeah; it will never beat the itunes store...!

jura1991 said...

i like your design..

MarkoManager said...

Nice post, i follow your blog...

Buff Drinklots said...

You're right NameBrands.

Rezden said...

Good job Microsoft. Wish they did this with developers for the Kinect too.

dee jey said...

interesting post

Paul said...

It will take some time to catch up

hippilazma said...

yeah nice new employment positions are opened for programmers

Ratch said...

iphone hold the market i think

iRetiv said...

they are so full of themselves!

Donkote said...

microsoft is still pretty behind on the whole phone race though imo

Astra said...

sad noone likes windows 7 mobile

The Informant said...

It all depends with how much support they are able to get. I already have an iPhone so its useless for me to seek out a 7 Seven, although I wouldn't mind testing one out.

arnyke said...

great post! i like it
supportin & folloing you!

JVS said...

they make ads in my school for students to develop wp7 applications, and give wp7 and kinect to best developers

tortacular said...

This is print worthy.

Come At Me Bro said...

Nice info!

Gansita said...

MS can't and won't beat iPhone, it's a monster of the apps. MS must understand that they can't win all the time, lol

Dan said...

Wow, well I suppose buying help is one way to get crap moving. However, did Apple do this? I doubt it. Few people worship MS like they do Apple.

ImmaFrog said...

surprising info, dude

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