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Sunday, November 14, 2010

Google says Google TV isn’t about getting viewers to cut the cord of their cable or satellite subscriptions


Something tells me that Google is genuinely taken aback by the fact that every major broadcast network has now blocked Google TV from accessing their online websites, and now they’re trying to prevent satellite and cable networks from also openly revolting by trying to calm their fears about “cord cutters.”

What’s a cord cutter? It’s the satellite and cable companies’ worst nightmare: a television viewer who cancels his subscription to get all of his video from the Internet or broadcast networks. But according to Google TV lead Rishi Chandra, Google TV isn’t a product meant to encourage people to cut the cords, but rather to help viewers discover content everywhere, regardless of where it comes from.

According to Chandra, cord cutting simply is “not happening” and that Google TV is meant to help users access the content that they already watch traditionally. They also stress that cable and satellite networks have nothing to fear: almost 99% of viewers consume video on their televisions exclusively, and what’s keeping them there is top-notch proprietary content like cable TV shows and live sports that simply isn’t available at the same quality and price on the internet.

Fears of a new frontier of television aren’t totally misguided, Chadra says. “The web is a new technology, and it’s not unheard of whenever there is a new technology that a lot of the incumbents in the space are trying to understand what that technology is going to mean for them.” The point is, though, that Google’s not trying to replace traditional television with internet video: it’s trying to make both even easier than before to access.

50 comments:

unintentional critic said...

i think google does have the potential to do that though...

Thespian Thunder said...

@unintentional critic, they really need to stick to what they know best, the internet. I think TV is a dying world anyway.

textileengineer said...

I think google tv is great!

Daytona Jones said...

but its what I will be doing ahaha!

Witdarkstar said...

I wouldn't cut my bill either. I would rather use Google TV as an extention.

Buff Drinklots said...

What Witdarkstar said.

Tim Lollerz said...

google and walmart need to join forces to pwn us all forever.

Suciô Sanchez said...

According to Chandra: "I'm sorry Dave, I can't let you do that".

Dan said...

That's pretty pathetic the companies are complaining so much. They make such a ridiculous amount of money it's disgusting.

I never want to own a TV with a cable subscription. If there is anything I want to do, it is definitely not paying to sit through 20 minutes of commercials for every hour of TV time. I'd rather read a book or get the show off the internet.

dee jey said...

nice post dude

Paul said...

google gonna take everything over. Cable companies have a right to fear google.

ImmaFrog said...

unbelievable stuff, dude

James Johnson said...

I love the reaction from networks. It's just purely immature and spiteful.

Astra said...

google tv can be fun

FORISBAN said...

Google tv is great!

The Game Store Guy said...

Interesting and very amiable approach by Google...although I must say that I wonder how much is a matter of truth and how much is a matter of personable approach to a declining industry.

Digger said...

i don't have a cable or satellite subscription and i get by just fine.. i use a HD receiver so i pick up about 7 local stations over the air for FREE... and i download the rest of my programming and save it to a terabyte hard drive.

TOO MANY DAMN COMMERCIALS ON REGULAR TV!!!

Apps Master said...

Google is amazing. Everything google touch become amazing ^^

Matte said...

iteresting read! Thx for sharing!

tortacular said...

interesting as always :)

Sebastian said...

Great post, thanks for sharing!

Longkid said...

Google tv? Sweet.

Unlogic said...

man, I wish there was google TV here in my country :D

level85nerd said...

Everything they say...

KTOTHES said...

Im scared that google is going to control everything electronic...oh wait TOO LATE

S said...

this is corporate, PR, of course it's about cutting the cord

Ishu said...

In the End Google will own the world and you know it!

iRetiv said...

why would i need 2 TVs?

Hitchcock said...

No use, everybody will do it

Peter said...

didnt even know about google TV untill now lol

ModerneFusion said...

I agree with Dan, TV companies are still skyrocketing from their profits, Google Tv's not going to change much. I mean look at the movie industry.

Mark said...

Google and Facebook will one day rule the world... unless they go to war with each other, of course!

One said...

The internet is revolutionizing the tv industry just like it did for music. And if cable and satellite networks can't adapt, they're screwed. That's what happens when you're selling an outdated product.

Frank said...

They are lying, I think that's in fact their only plan !!

kokojesta said...

wow, google tv? first iv heard of it

tortacular said...

This site is like gorgeous women.

Ben Matlock said...

Google is battling with MS for complete integration

Come At Me Bro said...

I should get it!

tortacular said...

following good material.

Jimmy Valmer said...

wow, good job with this

Hearts on Fire said...

keep up the good work, and I'll keep coming back :)

Cash Rules Everything Around Me said...

that's what I'm talking about!

Steve Jobs said...

this is good information here

Perry Mason said...

awesome, thanks for sharing

The Bad Guy said...

nice post!

Sign On the Dotted Line said...

that's a unique view on it

Purveyor of Truth said...

can't wait 'til the next one

comradejoker.blogspot.com/ said...

haha yeah right, they want to monopolize the entire digital world.

T.dot said...

google is taking over

Galwarrior said...

Sweet Post

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