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Thursday, October 28, 2010

Nintendo’s Reggie Fils-Aime says Apple poses a bigger threat than Microsoft


Earlier in the week, Nintendo’s Reggie Fils-Aime sat down with Forbes to discuss the nature of competition in the gaming space. Fils-Aime’s specific message? While there are plenty of competitors out there, Nintendo’s not competing with anyone. Not for games, anyway. They’re competing for something even bigger, apparently. Time.

That’s a bit oblique, but what Fils-Aime was trying to get forward was that Nintendo is playing for the long haul, and that they aren’t actually thinking about the likes of Sony and Microsoft as competitors, but rather that Nintendo is competing with the likes of the Internet, social networking games and magazines, all of which might command a person’s spare time instead of video.

While Fils-Aime thinks this is a better way to look at success in the game space, he does believe that one challenger poses a bigger threat to Nintendo than either Sony or Microsoft: Apple, who has exhibited tremendous success with their iOS devices in the gaming space.

“Do I think that in the near term they can hurt us more than Microsoft?” Fils-Aime asked. “Absolutely.”

He’s right. The App Store can instantly deliver captivating mobile games at dirt cheap prices to a host of different devices and still turn a tidy profit for developers. That’s something the likes of the Nintendo 3DS can’t manage.

25 comments:

comradejoker.blogspot.com/ said...

LOL what an idiot

Center50 said...

Sounds like a cop out for the fact that they aren't even NEAR the other consoles. Basically saying that they're a league below the consoles and are instead competing with mobile games. Lame.

PlanetBen said...

In 5 years physical media will be rare

Erroneous Maximus said...

Great article. I agree with the guy and his views, but he is also most definitely competing with other gaming companies in the short-term scheme of things.

amidoinitrite? said...

yeah, if Apple came out with a console that could be mainstream and full of status, it would do well

Dan said...

That's pretty awesome. I think Nintendo still has a strong handle on the hand-held market. I really wish they wouldn't push so the weird movement controls on the console so much though...

The Lazy Geographer said...

If and when Nintendo enters into the mobile phone business I am done.

NePsuj said...

sony will pwn us all :D

DJ Name Brands said...

I will probably get an iPhone/iPad soon just for the apps

ModerneFusion said...

His last name is french for "Son-Love" I sense extreme pedobear. LOL

lovebloggin said...

thats interesting, i would expect microsoft to be more of a threat

Matte said...

Interesting read! Thx!

sfw babes said...

interesting post, keep it up.

Swift Love said...

I'm not too sure about this one

MacPCharmony said...

nice one!

Longkid said...

I suppose its possible.

Touch and Feel said...

I think microsoft is a bigger thread..

aZZo said...

whoever appeals to the idiot masses wins, and the idiots at apple seem to be pretty good at it

Gansita said...

Good info, thanks.

Ken said...

I dunno man... I think they pose an even threat..

Crammarc said...

hmmm never thought about it like that

Fuuuuuuuu said...

that's pretty cool

iRetiv said...

his body better be ready for saying that, now apple will come after him!

Come At Me Bro said...

Love it!

amidoinitrite? said...

this is a battle that i need to see

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