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Tuesday, October 12, 2010

Gap relents and drops new logo after online outrage



In the age before the Internet was available, social networks weren’t even invented, and we all got our news on paper, changing a product or company brand was a simple task. A design agency came up with a new design, the company did some advertising, and the new branding would become the norm. If you didn’t like it you could tell your friends in person, but beyond that only the odd review and sales would reflect how well a rebranding had gone.

Now we have the Internet and everyone can have an opinion. Gap found this out the hard way by attempting to change its logo from a blue box with the name written inside it to the name with a small blue box over the “p”. It was a change nobody seemed to like and the Internet was the place that opinion was vented.

The outcry was so great that Gap has now decided to backtrack and revert to the old logo. So you will no longer be seeing the new logo anywhere and the Internet masses can settle back down to await the next outcry.

In a press release Gap said:

Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo … Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.

Gap has not decided against a new logo completely, but the company has made it clear if it is ever considered again it will be handled very differently.

31 comments:

Rezden said...

I read this in the paper today. I don't see why they gave in. Many companies make changes, people don't like it, and then people get use to it. I actually like the new logo better. :)

razortek said...

cool bro!

Swift Love said...

thanks for your insight on my blog... people are trying to be scandalous against Taylor :(

Jackie said...

I Don't like the new one, but than again I never buy at The Gap, its too hipster :p

Matt said...

good! what did they expect with a publisher layout logo?

Lexxie said...

why on earth would gap want to change it's logo? Their old logo is classic

MASS said...

I liked the new one more. The old one is harder on the eyes.

Emelie said...

Whats up with every company suddenly changing logos?..

Stick to what works, is my opinion.

Come At Me Bro said...

This is great!

Ratch said...

why the big complaint? its not that different....

RJ said...

I find it funny that anyone would actually care that their logo has changed.

NeedlessToSay said...

... I fail to see what the big deal is.

Tweek said...

Kewl post, bra! Following!

swizzfor said...

i saw this on yahoo.. the new logo sucked

comradejoker.blogspot.com/ said...

Very nice! Keep it up bro!

Banks said...

good that new logo sucked anyway

Mac said...

wonderful post!

OC-STEVEN said...

power to the internet peoplez haha

Slumph said...

do agree, the old one is more classy =D

Secret Guide to Shaving said...

Reminds me of all the times Pepsi changed their logo..

Crunky said...

who gives a flyin f**k what logo the gap uses?

Home Alone Stoned said...

meh its just a logo

Verols said...

cool logo, the new one that is :)

Dan said...

I like their old logo.

I Rate Shit said...

I really don't see what the big deal is, every from Pepsi to McDonald's has changed their logo in the past decade... Sometimes you just need a new image.

pixel said...

so i guess there was like a facebook group? haha

Igloo said...

everything in the article its too.. way back before the internet, you really didnt have a say with what goes on

Liv said...

its retarded that people got so upset just because of a logo. I mean seriously there are more important things lol

lovebloggin said...

new one looks even more retarded

thecatzpajamas said...

haha yep the new logo sucks but its not worth protesting rly. fuckign people

Author said...

New logo looks like some lame internet 2.0 garbage.

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